Story Telling / Story Tending
Why do we love to hear stories
Do you remember when you were a kid and your parents read a "good night" story to you? Didn´t you love it? Stories inspire our fantasy and enable us to create visions.
We see pictures. We become part of the story. We abstract, we learn, we create.
When it comes to Business the important question is: what can we achieve with storytelling?
- With stories, we inform others about our achievements
- With stories, we create positive feelings in others
- With stories, we establish ourselves as interesting dialogue partners
- With stories that are authentic, we invite someone to open up and share their stories with us
"Dialogue partner" is a better position than "sleazy sale guy", right? So what is the deal with storytelling and how can it make a sales team more successful?